Your Brand Deserves Creators Who Move Culture.
We vet every creator for authentic reach and real engagement, then amplify what works through TikTok & Meta Ads for ROAS maximization.
No vanity metrics. Just results.
Results Driven Services
Every campaign we build is tailored to your brand’s creative vision and performance goals. We take the time to understand your audience, your voice, and your objectives — then match you with vetted influencers and celebrities who authentically align with your brand and reach the demographics that matter most.
We know that top-of-funnel awareness is just the beginning. Our campaigns are designed to drive real engagement at the top and guide audiences toward lower-funnel actions. From consideration to conversion. Whether you need buzz or direct response, we build the strategy to get you there.
What’s Included:
Content Ideation & Creative Direction: We develop campaign concepts that reflect your brand identity and resonate with your target audience.
Photography & Videography: Professional content production to ensure every asset meets your brand’s quality standards.
Influencer & Celebrity Management: End-to-end management of creator relationships, deliverables, timelines, and approvals.
Campaign Reporting & Analytics: Detailed performance breakdowns so you always know what’s working and where to optimize.
Audience & Demographic Analysis: We vet every creator’s audience for authenticity, reach quality, and alignment with your target market.
Usage Rights & Whitelisting: Content licensing and Spark Ads/whitelisting capabilities to extend the life and reach of top-performing assets.
Platforms: Instagram, TikTok, and YouTube.
* Pricing is custom based on campaign scope, creator selection, and deliverables.
Contact us to build your campaign.
Your content deserves to be seen by the right people. Our Paid Social Management service takes your brand's existing content or our influencer-generated assets and turns them into high-performing ad campaigns on TikTok and Meta driving real sales, measurable ROAS, and sustained brand awareness.
Whether you're looking to scale what's already working or launch a paid strategy from scratch, we handle every aspect of your ad account so you can focus on running your business.
What's Included:
Ad Account Setup & Management: We build, structure, and manage your TikTok and Meta ad accounts for maximum performance, from campaign architecture to audience targeting.
Creative Strategy & Content Curation: We use your brand's existing content or source high-performing influencer content to build ad creatives that convert. Every asset is edited and optimized for platform-specific best practices.
Video Editing & Asset Production: A dedicated video editor curates and produces ad-ready content, including UGC-style cuts, product highlight reels, and platform-native formats designed to stop the scroll.
Campaign Optimization & Scaling: We continuously monitor, test, and optimize your campaigns — adjusting audiences, creatives, bids, and placements to improve performance and scale profitably.
Monthly Reporting & Analytics: Detailed breakdowns of ROAS, CPV, CPM, CPA, CTR, CPC engagement metrics, and spend allocation so you always know exactly where your budget is going and what it's returning.
Strategy Sessions: Regular check-ins to review performance, align on upcoming priorities, discuss creative direction, and plan scaling opportunities.
Audience Research & Targeting: We build and refine custom audiences, lookalikes, and retargeting funnels to ensure your ads reach the people most likely to convert.
Platforms: TikTok Ads & Meta Ads (Instagram & Facebook).
We've generated 3.7x ROAS for clients using creator-powered ad campaigns. Whether your goal is direct sales, lead generation, or brand awareness at scale, we build the strategy and execute every detail.
Not every brand is ready for a full campaign, but every brand benefits from a clear strategy. Our Monthly Strategy Consultation gives you dedicated, ongoing access to expert guidance so your influencer marketing and paid social efforts are always moving in the right direction.
We work closely with your team to understand your brand positioning, audience, and goals — then build a strategic roadmap that aligns your creator marketing with real business outcomes.
What’s Included:
Influencer Strategy & Creator Identification: We help you identify the right creators based on audience demographics, engagement quality, content style, and brand alignment. No guesswork, no wasted budget.
Campaign Planning & Calendar: We map out a campaign calendar tailored to your product launches, seasonal moments, and marketing priorities so you always know what’s coming next.
Performance Analysis & Reporting: We review your influencer and organic social performance monthly, identifying what’s working, what’s underperforming, and where to double down.
Ad Performance Review: We analyze your TikTok and Meta ad performance, including ROAS, CPV, CPM, and engagement metrics, and provide actionable recommendations for optimization and scaling.
Platform Trend Insights: Social platforms evolve fast. We keep you ahead of algorithm changes, emerging content formats, and creator trends across Instagram, TikTok, and YouTube so your brand stays relevant.
Competitive Landscape & Benchmarking: We monitor what competitors and industry leaders are doing in the creator space so you can identify gaps and opportunities.
Content Direction & Creative Feedback: We provide guidance on content angles, messaging, and creative approaches that align with current platform best practices and your brand voice.
This service is ideal for brands that want to move strategically without committing to a full managed campaign — or as an add-on for brands already running campaigns who want an extra layer of strategic oversight.
$1,000/mo — Contact us to get started.
Book a Free Strategy Call
Tell us about your brand, your goals, and the audience you want to reach. We’ll map out a creator marketing strategy built for real results.
Why Brands Trust Grey Avenue
Every collaboration is tailored to your brand’s unique needs. We understand the struggle and we’ve been at your table.
We vet creators for authentic engagement, eliminate fake reach, and ensure your target audiences are reached for maximum impact. Paired with paid media that delivers real ROI, our clients have seen up to 3.5x ROAS through creator-powered ad campaigns.
Follow the Momentum
Ready to Collaborate?
Tell us your goals. We’ll craft the plan.